How The Instagram Algorithm Works
Well, this has been a puzzle for years, when it’s actually very simple to understand. Basically, your posts engagement (likes, saves, shares, comments and time spent viewing) is the one who raises your posts in stages. Read the following rows of the post to discover how the Instagram algorithm works and what you should do to get more engagement.
Each of your posts get an engagement score
You’ve just published a new post. Instagram will show it to around 10% of your followers, however, not only your followers will see your post, but also other users following the hashtags you have used. This makes the score to change, raising up proportionally with the engagement the post received.
That being said, without the initial interaction from a small percentage of users, your new post will have short life in the hashtags, or in the explore page.
Engagement helps the account grow the quality score
Not only the number of followers count. More important is how often you engage with other accounts, meaning that accounts that get lots of mentions, tags and profile visits are more valuable than the others who don’t.
Based on the higher quality score, your post will now begin to show up in the hashtags you’ve set.
How to reach the explore page?
Instagram does not longer use the reverse-chronological timeline, but it uses an algorithmic timeline. According to Instagram’s official account, the application is made to keep you online for a long time and explore other’s content.
After studies, marketers have noticed that engagement is the key. Following hashtags and surfing inside them is a good method, as you always find new content to interact with after Instagram stops showing you content, telling “You’re all caught up!”.
The lucky ticket to get you exposed and raise your engagement more is the explore page and it’s a quite long process. If only 10% of your audience are actually seeing your new content, then how to beat the Instagram algorithm?
Time is everything
Instagram is a platform that makes money from ads, meaning the more time you keep your followers surfing, the more score you will get.
How to beat Instagram’s algorithm?
Maybe you heard about the engagement groups or Instagram pods. These groups were created to help Instagram users improve their overall quality score. Because Instagram limits the maximum number of users in a group, pods have moved to an external and also popular app called Telegram.
Why to use such a group? Because the first minutes after you have posted are very important in your post’s score and if you get an extra boost, it might have success.
There are many Instagram pods out there, created for different Instagram categories of interest and engagement. Every pod is different and will have different rules for proper participation, although the general rule is that before posting your link, you will need to engage with the last X number of posts, which is decided by each group admin.
You can try out what pod works better for you and as well, it’s recommended to join more than one, to have a variety of users to engage with. The good part is that the engagement is coming to your profile from real people, not bots, and the algorithm can’t tell anything about a post naturally growing.
Free Telegram pod for Instagram
If you decided it’s time to join such a group, don’t abuse as it will be obvious. It seems that the safest way to grow your account is to take it slow and look authentic.
Ready to try one? Or maybe a new one? Please accept our invitation below and don’t forget: engagement is the key for your posts to succeed!